Job Description
Role:
– To lead the marketing function for creating brand affinity for the Company in the market and gain market share through marketing campaigns and other means
– Grow the market for the Company’s products in the B2B & B2C segment by creating a premium position in the market for the products and the Corporate brand
– Responsible for market research & product development along with continuous process improvement.
– Excellent category and customer understanding in the market across all customer groups
– Overseeing both digital and non-digital communication channels to create awareness for the brand
– Responsible for new product / solutions development by identifying market potential, ensuring product development and product evaluation in market. Create a business plan to test launch and finalize on the business plan for solutions launch.
– Will be responsible for customer marketing, product management and category creation of new categories
– Will be the custodian of the brand and create ATL communication both TVC and digital platforms thereby enhancing the brand image of the company
– Responsible for competition analysis & benchmarking in similar and substitute markets. Tracking performance and volume generation of competitor’s products.
– Will head a team of 15-20 members, including Product Managers, Branding/ Customer Marketing & Digital Marketing professionals
Requirements:
– Educational Qualifications: MBA from a good institute
– 14-20 yrs of experience in Marketing, from Industries like Consumer Durables/ Building Materials/ Automotive/ Paints/ Lighting/ Consumer Goods etc.
– Should have good experience in Brand Management, Brand Communications, Product Management, Digital Marketing and Consumer Marketing
– Should have good experience in Category Creation
– Strong exposure to Digital Marketing and Consumer Marketing is required, besides Brand Management
– Should have shown consistent results over the course of his/her career
– Should be good at Relationship Building and working along with other stakeholders
– Should have a passion for Marketing
– Should have good oral and written communication skills
– Should be a keen observer of marketing trends amongst competition and should be able to spot trends and opportunities early
– Should have very high learning ability, if from another Industry
– Work history should exhibit job stability
Location: Mumbai
Company: This position is for a Client of Vertex which is a Leading MNC Manufacturing Company