Job Description
Role:
– The role is effectively a Head-Marketing role reporting to the National Head-Sales & Marketing
– Responsible for corporate website management including planning, analysis and design of webpages as per product range and business requirement; Tracking, updating and analysis of website traffic and website errors, etc.
– Responsible for Digital Marketing campaigns in collaboration with internal stakeholders
– If required work closely with agencies for execution of campaigns.- Understand and observe social media strategy- Write and optimize content for the website and other digital platforms etc
– Arrange webinars and webcasts- Create online banner adverts and oversee pay per click (PPC) ad management
– Responsible for ecommerce portal management – Amazon etc.
– Responsible for Marketing through Mobile Applications
– Responsible for CRM and mailer Marketing
– ATL/BTL Activities.
– Vendor Management, Negotiations
– Responsible for Marketing Communications
– Experience into Online & Offline Marketing
– Design & develop Promotional Activity Initiatives
– Prepare budget for ATL and BTL campaigns Develop and manage
Requirements:
– MBA (Marketing)
– 10-15 Years Of Experience, preferably in marketing/ product management in the Building Materials Industry
– Should have good knowledge and experience of marketing, Digital Marketing, Branding & Promotion activities
– Experience working in Business Development or Sales & Marketing with Product Management or Marketing Communication or Research
– Ability to identify business opportunities and develop right marketing strategy for growth
– Sharp skills on executing marketing plans including BTL & ATL
– Demonstrable experience leading and managing SEM, affiliate marketing, email, social media and/or display advertising campaign
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage
Location: Mumbai
Company: This position is for a Client of Vertex Corporate Services which is a Leading Building Materials Company